SXTXState is comprised of four mass communication graduate students at Texas State University who were competitively selected to participate. Dr. Cindy Royal is the advising faculty member for the project. They’ll be covering the 2014 South By Southwest Interactive Conference in Austin, Texas, that will be held from March 7 – 11. The project is now in its seventh year.

The SXTXState Team

Jacob Ehrnstein Jacob Ehrnstein
Jacob Ehrnstein is a graduate student at Texas State University working toward a Masters in Mass Communication with a focus on new media. He earned his undergraduate degree at Texas State in English. Jacob has a wide range of experiences from internships throughout his undergrad and graduate work; development at the Texas Tribune, Social Media Marketing at Get Smart Content, and most recently doing pay-per-click advertising at Volusion.He now works full time at Volusion as a Search Marketing Specialist.

Jacob is passionate about learning, technology, and pushing himself not only intellectually, but also physically. He is an avid runner and has recently developed a passion for open water swimming.

He is currently in his final semester at Texas State.

Follow him on twitter @jacobehrn.


Priscillia Seelan

Priscillia Seelan
Priscillia Seelan is pursuing her Master of Arts in Mass Communication at Texas State University. She earned her Bachelor of Arts in Mass Communication at the Curtin University of Technology in Perth, Australia and has since been working in at leading radio stations as well as in TV in both London and in her home country of Malaysia. She has also worked in marketing and PR for a various organizations including a non-profit national breast cancer awareness organization in Malaysia and maintained a relationship advice column in a monthly Malaysian magazine.

Priscillia is currently a graduate assistant at Texas State as well as the Assistant Program Director for the university’s official radio station, KTSW 88.9 where she also hosts a weekly show. Upon graduation, Priscillia hopes to return to a career in radio broadcasting.

Follow her on Twitter @iampriscillia_s, Facebook www.fb.com/therealpriscillia and on Instagram @iampriscillia_s


melody mendozaMelody Mendoza
Melody Mendoza is a San Antonio native, where she commutes from to Texas State University in San Marcos. There, she is pursuing a Master of Arts in Mass Communication and plans to graduate in May. She works as a content writer for e-webstrategy, an inbound marketing company in San Antonio. She also does some portrait photography on the side. She earned a Bachelor of Arts in Communication-Journalism from Texas A&M-San Antonio, where she served as the editor of The Mesquite, the new student-run newspaper. She also served in various editorial positions at The Ranger at San Antonio College.

Melody is also very involved in her church, where she heads the media ministry. She loves to spend time with family and friends. In her free time, she is planning her wedding with her fiancé for this May.

Follow her on Twitter @melodyceleste and Instagram @melody_celeste.


Jordon BrownJordon Brown
Jordon Brown is a working towards a Master’s Degree in Mass Communication at Texas State University. He spent his undergraduate time in Cape Girardeau, Missouri, at Southeast Missouri State University. Jordon has worked in both politics and film, from failed presidential candidates to big-budget Hollywood flops. He also spent several years crafting social media for a local BBQ chain in Austin.

Jordon spends his free time seeing movies, watching TV, and hanging out with his soul mate, his pet pig Mortimer.

Follow him on Twitter @THEJordonBrown and Instagram @THEJordonBrown.



cindy royal

Cindy Royal
Cindy Royal is an associate professor in the School of Journalism and Mass Communication at Texas State University in San Marcos where she teaches online and social media topics. The SXTXState project began as part of her graduate Advanced Online Media course and has grown into a nontraditional course of its own. She hosts a music blog and Web talk show at onthatnote.com and a tech blog at tech.cindyroyal.net. She also writes for Texas Music Magazine. Prior to doctoral studies at The University of Texas, Cindy had a career in Marketing at Compaq Computer (now part of Hewlett Packard) in Houston, TX and NCR Corporation in Dayton, OH. Twitter – @CindyRoyal.


Jacie YangM. Jacie Yang
Dr. Yang is an assistant professor teaching new media in School of Journalism and Mass Communication at Texas State University. She received her Ph.D. from School of Journalism, University of Texas at Austin in 2010. Yang’s research looks into users’ behaviors and perceptions of different news media and how the online medium competes with traditional news media. Her recent studies, which employed a Web-based survey, looked into how news consumers utilized smartphones as a news platform. As for her teaching career, Yang’s expertise includes Web publishing, photo editing and photo slideshow, video editing, and multimedia reporting. She currently teaches Web Design & Publishing and Web Content Management Systems. Twitter – @jacieyang.


Jon Zmikly

Jon Zmikly
Jon Zmikly graduated from Central Michigan University in 2006 with a bachelor’s degree in broadcast & cinematic arts and a minor in media design, production & technology. After working at two television stations and one radio station in his home state of Michigan, he earned his master’s degree in media studies at Texas State University-San Marcos with a concentration in new media. During that time, he worked as a graduate instructional assistant, teaching Writing for Mass Communication (MC1313) labs and assisting with Television News (MC3312) classes. He also created and produced a variety television show called Studio B, interned at SXSW Interactive, and became the webmaster at San Marcos Community Church. Jon currently works at his church part-time while teaching Web Design and Publishing at the university. He does freelance web work and is the webmaster of the School of Journalism and Mass Communication website. Twitter – @jonzmikly.


blasingame-webDale Blasingame
Dale Blasingame is a lecturer in the School of Journalism and Mass Communication at Texas State University in San Marcos, Texas. He received a master’s degree in New Media from Texas State in 2011 and an undergraduate degree in journalism from Texas State in 1999. Dale currently teaches MC3306 (Writing for Broadcast Media) and MC4382S (Fundamentals of Digital and Online Media). He’s a member of the Online News Association and Society of Professional Journalists. Prior to teaching, Dale spent nine years as a producer at News 4 WOAI, where he won two Emmy awards for Best Newscast in Texas. He was a newsroom leader in recognizing the advantages of social media for television stations. Dale is also the social media manager for Leadhub, an Internet marketing company in San Antonio, Texas. He manages social and video production for clients across Texas and California. Twitter – @daleblasingame.