Beyond Ads: Become Entertainment
Commercial free programs are becoming more and more popular. Individuals are moving to those commercial-free platforms, but how are the advertisers getting around that? Brands are having to focus more on ways to produce innovative content that engages the consumers, but they do not really become a part of the entertainment. The main form of ads is “branded content,” which interrupts the entertainment. Panelists will discuss the challenges that come with branded content, financial advantages and the ways that brands can lean into entertainment.
Sunday, March 11
12:30 p.m. – 1:30 p.m.
Fairmont Congressional B
Building a 21st Century Entertainment Brand
The entertainment industry is one of the few that have been impacted strongly by the shifting customer’s behaviors. Audiences are starting to turn from television and look for personalized content from the new and upcoming platforms. The questions that fall on entertainment brands is how they will keep up. The panel will allow for attendees to hear exactly how industry leaders are changing traditions and redefining the future of entertainment.
Sunday, March 11
12:30 p.m. – 1:30 p.m.
Container Bar
Chatbots & Pixiedust: Extraordinary Service Sells
Customer service by Disney is something that everyone loves so much, but that can take decades to build. With the help of AI and helpful bots can that be shortened to just days? This panel will look at the three elements of great customer service and how a chatbot can be programmed to deliver a positive customer experience.
Thursday, March 15
11 p.m. – 12 p.m.
Fairmont Congressional B
How Apps are Shaping the Future of Travel
More and more travelers are turning to their smart phones and tablets to plan and build their trips and vacations. So, how is this changing the way people travel? This panel will include travel experts that will focus on how social and other tech applications are changing the way travel decisions are made. They will also discuss why localization via geo-targeted recommendations are continuing to change the way travelers experience their vacations.
Wedensday, March 14
3:30 p.m. – 4:30 p.m.
Fair Market
How Brands Who Speak Gen Z Slay
Millennials have been the focus for brands for many years, but now Gen Z has come into the spotlight. Since they have easy access to all types of data, they focus on efficiency, transparency and customization. The companies that are utilizing technology to talk to Gen Z are grabbing their attention. This panel will explain to marketers the new strategies that engage Gen Z across multiple channels, visuals and service offerings.
Sunday, March 11
11 a.m. – 12 p.m.
Fairmont Congressional C