Future 15 – Content + Distribution (2)

  1. Entertain Latinos Online – Beatriz Acevedo
  2. @MiTuNetwork started w/ 20 channels, now 450. Started w/ 100k subs, now 3.2M, 250k monthly views now 47M #mitu #youtube #sxswi #sxsw #latism
  3. MiTu is a channel network compromised of Latino creators. They have formed a community to empower creativity and help grow business. Latinos are typically not known as entrepreneurs. MiTu wants to change this.
  4. #mitu Entertain Latinos Online is on the plate. #sxsw http://pic.twitter.com/ZwLjBJjNSm
  5. 56% of all US growth is hispanic. This market is highly underutilized.
  6. We are in a whole new America. Latinos are a niche market and there are great opportunities to target the Latino demographic.
  7. Designing for Real-Time Marketing – Tyler Travitz
  8. We may be biased, but #RTDesign truly was the best yet. Congrats @tylertravitz on an amazing presentation. #SXScout http://pic.twitter.com/HTePl3ph85
  9. Real -time marketing is authentic communication delivered at the right time and place with the right message often linked to other stimuli.
  10. Real time marketing is opportunistic like the “smart little cookie” that was the @oreo Super Bowl ad #rtdesign #RabbitsDoSXSW
  11. In the moment, includes other content, human driven, organic and driven by news cycle.
  12. Real time marketing isn’t going away because it amplifies other marketing efforts and changes consumer behavior. #RTdesign #sxswjax
  13. Real-time marketing ties in the brand, the moment and the message with visual content. The message has to be authentic and you have to understand the brand and who you are working with. Being involved early in the process helps lend to your creative voice.
  14. #rtdesign needs to be planned for, just not planned.
  15. It is not trying to solve design problems, it is about conveying a message in a relevant matter.
  16. Designer tips – Prep assets, establish look and visual consistency #rtdesign #sxcout
  17. Being successful requires collaboration. Many teams are establishing mission control style centers.
  18. realtime marketing requires collaboration. need acct mgt, creatives, commty mgrs, client and legal in mission control center #RLTM #RTDesign
  19. Marketing is catching up with the speed of communication. As marketing continues to change, designers will have to adapt.
  20. “in the future real time marketing will just be marketing” -travitz #RTDesign #sxswxi

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