Monday three disruptor entrepreneurs, Joshua Reich, Dana Rosenberg and Ryan Graves, answered questions about the process of entering into a highly regulated industry.

They discussed the different types of disruption, from entering at a lower price point to creating new markets. Simple CEO Joshua Reich shared some of his experience trying to innovate in one of the most highly regulated industries in the country – finance.

Reich answered some questions after his panel, discussing why disruption is important, what challenges he has faced, and his favorite things about entrepreneurship: