Slide 1 of "Microsoft Bing: Behind the Scenes of The Decision Engine"
When it first got off the ground, we all probably thought that Bing would suck (and perhaps some still do). But, we’re hearing more and more about “the decision engine” everywhere we go. This panel mainly discussed the site’s marketing strategies and what they did to get Bing noticed online. Talking mostly about user engagement through “cashback” attempts with Farmville (garnering over 400 million users in under 24 hours), viral youtube videos, pleas for video submissions, twitter discussions, and other interactive means, the panelists covered value exchange and user participation.