Monthly Archive: March 2009

Designing Change in America

John Slabyk, Obama for America’s Art Director and Scott Thomas, the campaign’s New Media Design Director were the panelists for Designing Change in America. Both men were introduced to the campaign in a quick meeting. The campaign said they wanted to take advantage of both print and web platforms. They said they knew they would...

Brand Noir: Crafting a Who-Why-How Dunnit

One of the most effective ways to create an effective, engaging branding strategy is by crafting a story. This approach has helped many companies like Coca-Cola and AutoTrader.com.   Sapient’s Director of Global Marketing, Charles Sayers spoke about this concept during SXSW. His panel was titled “Brand Noir: Crafting a Who-Why-How Dunnit”. Sayers worked on...

Using GPS & Location to Enhance Social Networking

Marin and I attended the Using GPS & Location to Enhance Social Networking panel at SXSW. The panelists included Tom Marchioro — Location-based specialist with Garmin, Daniel Gilmartin — Marketing VP with ULocate Communications, Thor Johnson — SVP Media Markets at GyPSii, Brightkite’s founder Martin May, Bryan Jones — CEO at Mobile Blasts and John...

Digital Urbanites: How To Become Part of the New Social Capital

As the fourth day of SXSWi drew to a closing, an inspiring group of panelists boosted a crowded room of listeners to discuss “How To Become A Part of the New Social Captial.”  We were joined by Navarrow Wright (President and CEO, Globalgrind.com), Wayne Sutton (CEO, Wayne-sutton.com), James Andrews (VP, Ketchum Interactive), Theda Sandiford (CEO, Theda...

Choo Choo: Social Media Musicians

Choo Choo is a “steam powered garage pop” band from Switzerland who performed during SXSW. We have been in contact with them through Twitter thanks to their savvy social media skills, and have held a Twitter-view (Twitter interview) to show as an example during class. Kristin and I were sitting in the convention center and...

Are Women Taken More Seriously On The Web?

An interesting discussion was held Monday morning regarding the role women take on the Web. Karen Chu(Graphic Designer, Playfirst Inc.), Laura Roeder(Principal, Roederstudios.com), Carly Kocurek (Doctoral Candidate, University of Texas), Blagica Bottigliero (Social Media Consumer Brands, Edelman) hosted the panel “Are Women Taken More Seriously On The Web,” joined by a room full of women...

Gaming As A Gateway Drug: Getting Girls Interested in Technology

Monday morning  Megan Gaiser, Sheri Graner Ray, Cindy Royal, Dee Kapila, and Joe Sanchez hosted a discussion concerning the implementation of video games into young lives.  “Gaming As A Gateway Drug: Getting Girls Interested in Technology” touched on the positive side of video games in both girls and boys education and technology advancement ages kindergarten through...

Mad Men on Twitter

Tuesday afternoon Helen Klein Ross of Supporting Characters, Michael Bissell  president of  Conquent  and Carri Bugbee  president of  Big Deal PR, had a confession to make- they have not exactly been completely honest with everyone. In particular, Betty Drapper is not Betty Drapper, she is Helen Ross. Roger Sterling is not Roger Sterling, he is Michael Bissell. And Peggy Olson is not Peggy Olson,...